Digital Marketing Lead

Location: New York Office, hybrid working model

Salary: $150,000–$180,000 estimated base salary per year, plus equity and bonus.

Company

hirify.global is building and scaling a global business with significant investment in digital marketing and demand generation.

What you will do

• Define and own the digital marketing vision, roadmap, and growth strategy.
• Build a scalable demand generation engine across paid media, ABM, email, SEO, content distribution, and emerging channels.
• Launch experiments, test new audiences and growth tactics, and drive measurable business impact.
• Own martech strategy, attribution, analytics, and performance measurement.
• Manage agencies, vendors, budgets, and marketing investment strategy.
• Partner with sales, product, operations, and marketing teams while building the future digital marketing team.

Requirements

• Typically 10+ years of progressive experience in digital marketing, growth marketing, or demand generation.
• Proven success building, scaling, or transforming digital marketing functions.
• Deep expertise in paid media, ABM, email marketing, audience development, martech, analytics, and pipeline generation.
• Experience managing significant budgets and agency relationships.
• Track record of delivering measurable revenue and pipeline outcomes.
• Ability to operate strategically with executives while remaining hands-on in execution.

Nice to have

• Experience in B2B technology, SaaS, cloud, AI, infrastructure, or related industries.
• Exceptional impact with fewer years of experience than typically required.

Culture & Benefits

• Opportunity to build a digital marketing function from the ground up rather than inherit a mature one.
• Meaningful budget and resources for testing, learning, and scaling.
• Direct access to executives committed to investing in growth.
• Equity and bonus offered in addition to base salary.
• Freedom to experiment with emerging channels and technologies.