Regional Marketing Lead (Fintech)

Location: Toronto, Canada; hybrid

Salary: 150,000–170,000/year

Company

hirify.global is a B2B financial services provider offering global payments, foreign exchange, treasury management, and finance reconciliation services.

What you will do

• Develop and execute regional marketing strategies to increase brand awareness and adoption across the Americas.
• Localise global campaigns and create regional content aligned with market needs.
• Plan and deliver hosted, online, and in-person events and conferences.
• Design and lead account-based marketing campaigns for high-value prospects and enterprise accounts.
• Coordinate go-to-market launches, partnerships, PR, thought leadership, and community engagement.
• Track campaign performance, account engagement, pipeline influence, revenue attribution, KPIs, and ROI.

Requirements

• 7+ years of marketing experience, preferably in regional or field marketing.
• Experience growing brand presence in a specific market, preferably in fintech or payments.
• Experience designing and executing account-based marketing strategies, including account selection, persona development, and multichannel campaigns.
• Experience collaborating with cross-functional teams in a fast-paced environment.
• Strong project management, communication, stakeholder management, and data interpretation skills.
• Familiarity with digital marketing tools and the ability to balance strategic planning with hands-on execution.

Culture & Benefits

• Collaboration with global marketing, sales, product, partnerships, and customer success teams.
• Exposure to a global payments business operating across EMEA, APAC, and North America.
• Opportunity to represent the brand at industry events, panels, and through local partnerships.