Marketing Specialist

Location: Vancouver, BC, Canada; office-based with a minimum of three days per week in the office. Occasional travel and meetings outside standard work hours may be required to collaborate across time zones.

Company

hirify.global develops technology for Earth sciences and helps organisations make better decisions about underground resources, infrastructure, renewable energy, and environmental impact.

What you will do

• Design go-to-market plans and multi-channel marketing campaigns with segment marketing and product experts.
• Develop and improve scalable marketing processes, best practices, KPIs, reporting, and performance-based spend allocation.
• Deliver campaigns across the customer journey from awareness through adoption.
• Assess campaign performance and recommend optimizations to support revenue targets.
• Lead campaign management, stakeholder communications, workflow coordination, and collaboration across product, brand, digital, regional, and operations marketing teams.
• Lead market research initiatives that generate industry insights and strengthen thought leadership.

Requirements

• 5+ years of demand generation experience in B2B software or services.
• Bachelor’s degree in business, marketing, or a related discipline.
• Experience designing and executing multi-channel B2B technology marketing campaigns with strong growth outcomes.
• Ability to work effectively across global teams, cultures, and time zones.
• Experience balancing strategic planning with hands-on program execution and partnering with sales and customer-focused teams.
• Advanced experience with Marketo, Salesforce, ABM tools, ad tech, video marketing platforms, PPC, SEO, content marketing, and organic social media.

Culture & Benefits

• Collaborative, curious, and impact-focused working environment.
• Opportunity to contribute to technology supporting more sustainable work with the underground.
• Global collaboration across teams and markets.
• Location-specific benefits are available; details are provided by the Talent Acquisition team.
• Commitment to equity, diversity, inclusion, accessibility, and equal employment opportunity.