Sr Marketing Automation Analyst

Location: San Francisco, United States; hybrid work with in-office attendance on Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. Local hours (PT) are required, with flexibility across time zones when necessary. Relocation to the United States is offered based on job level.

Salary: $109,000–$128,000 annual base salary, plus potential equity and annual bonus.

Company

hirify.global provides focused financial products and mobile-first services designed to help members make financial progress.

What you will do

• Build, launch, maintain, and optimize automated email, lifecycle, and lead nurture campaigns.
• Manage audience segmentation and targeting logic to improve campaign relevance and engagement.
• Monitor performance data and provide recommendations for campaign optimization.
• Use AI tools for content development, audience analysis, and campaign testing while applying editorial judgment.
• Partner with content, design, and compliance teams to meet brand and regulatory standards.
• Troubleshoot marketing automation platforms and document repeatable workflows and processes.

Requirements

• 2+ years of experience in marketing automation or a related marketing field.
• Bachelor’s degree or higher, or an equivalent combination of education and experience.
• Practical experience using AI tools for content development, audience analysis, and campaign optimization.
• Sound judgment regarding AI-generated content, brand standards, compliance, accuracy, and quality.
• Strong ownership, collaboration, attention to detail, and ability to manage multiple campaigns and deadlines.
• Ability to work in San Francisco with required in-office attendance and local Pacific Time hours.

Nice to have

• Experience with Marketo, HubSpot, or Salesforce Marketing Cloud.
• Familiarity with A/B testing and campaign performance analytics.
• Experience in a regulated industry such as financial services.
• Basic HTML/CSS knowledge for email template troubleshooting.

Culture & Benefits

• Hybrid work model focused on in-person collaboration.
• Medical, dental, and vision plans for employees and families.
• 401(k) match, health and wellness programs, and flexible time off for salaried employees.
• Up to 16 weeks of paid parental leave.
• Potential long-term awards and annual performance-based bonus.