Growth Marketing Lead (SaaS)

TL;DR

Growth Marketing Lead (SaaS): Driving pipeline growth and optimizing performance across the marketing funnel with an accent on demand generation, performance marketing, and content execution. Focus on designing multi-channel campaigns, improving conversion rates, and leveraging AI tools for scalable growth.

Location: Remote (US)

Salary: $75,700–$99,300

Company

hirify.global is a leading provider of aerial imagery and property insights software transforming the government, construction, solar, and insurance industries.

What you will do

• Plan and optimize multi-channel campaigns including paid, email, SEO, and ABM to drive pipeline and revenue.
• Create conversion-focused campaign assets, landing pages, and sales enablement materials.
• Analyze funnel performance to identify and implement conversion rate improvements.
• Collaborate cross-functionally with sales, product, and design teams to deliver high-impact integrated programs.
• Conduct market research and competitor analysis to refine messaging and target audiences.

Requirements

• 5+ years of experience in demand generation, growth, or performance marketing (B2B preferred).
• Must be based in the United States.
• Proven track record of driving pipeline growth through multi-channel strategies.
• Proficiency with AI tools and analytical platforms like Salesforce and Google Analytics.
• Strong copywriting and content creation skills.

Nice to have

• Experience in SaaS or the tech sector.
• Knowledge of the construction industry.
• Familiarity with paid media platforms such as LinkedIn and Google Ads.
• Understanding of attribution and funnel optimization.

Culture & Benefits

• Comprehensive health coverage: Medical, Dental, and Vision Insurance.
• Financial security: 401(k) plan and Health Savings Account (HSA).
• Paid time off: PTO, Sick leave, and Parental leave.
• Additional perks: Life Insurance, Employee Assistance Program, and Pet Insurance.