Performance Marketing Analyst

TL;DR

Performance Marketing Analyst (Marketing): Managing and optimizing mid-funnel traffic acquisition campaigns across video and social channels with an accent on data integrity, budget reconciliation, and performance analysis. Focus on executing complex ad technology strategies, identifying emerging channel opportunities, and synthesizing data into actionable insights to drive international growth.

Location: Hybrid role, requires ability to work from Boston or Dublin offices

Salary: $76,000 – $96,000 USD

Company

hirify.global is a leading automotive marketplace dedicated to bringing trust and transparency to the car shopping journey through data-driven innovation.

What you will do

• Own mid-funnel channel activation and campaign execution within Campaign Manager 360 and other platforms.
• Collaborate with Brand and Creative teams to manage asset delivery and test new ad formats.
• Explore and test emerging channels like TikTok, Meta, and YouTube on TV to expand program reach.
• Develop and analyze audience targeting strategies to improve traffic quality.
• Monitor campaign performance and maintain budget, invoicing, and billing trackers for accuracy.
• Conduct deep-dive analysis on performance dashboards to provide actionable recommendations to leadership.

Requirements

• 2+ years of professional experience in strategy consulting, finance, or marketing/product analytics.
• Strong analytical mindset with proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint.
• Detail-oriented approach to data accuracy and campaign tracking.
• Excellent verbal and written communication skills for cross-functional collaboration.
• Familiarity with ad technology tools like Campaign Manager 360, DV360, or Google Ads is preferred.
• Bachelor’s degree in an analytical or social science major is preferred.

Nice to have

• Exposure to SQL or business intelligence tools such as Looker or Tableau.

Culture & Benefits

• Comprehensive Total Rewards Package including equity for all employees.
• Flexible hybrid work model designed to support work-life balance.
• Robust time off policies and career development programs.
• Thoughtful perks including daily free lunch, new car discounts, and commuting cost coverage.
• Inclusive environment with active employee resource groups and communities.