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Performance Marketing Analyst (Digital Marketing)

76 000 - 96 000$
Формат работы
hybrid
Тип работы
fulltime
Грейд
junior
Английский
b2
Страна
US/Ireland
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Performance Marketing Analyst (Digital Marketing): Managing and analyzing mid-funnel traffic acquisition campaigns across video and social channels with an accent on campaign activation, audience targeting, data integrity, and budget accuracy. Focus on trafficking campaigns in CM360 and DV360, testing emerging channels, reconciling spend, identifying performance anomalies, and translating dashboard findings into recommendations.

Location: Flexible hybrid model; in-person interviews may be required for positions based in the Boston or Dublin offices.

Annual base salary: $76,000–$96,000 USD, plus potential discretionary bonuses, incentives, and RSUs.

Company

hirify.global operates a profitable automotive marketplace that helps consumers find, buy, finance, and sell cars while providing products for approximately 30,000 dealerships.

What you will do

  • Own mid-funnel campaign activation, structure, trafficking, and execution across CM360, DV360, Meta, Google, TikTok, programmatic, and other social platforms.
  • Coordinate creative asset delivery, rotation, and testing with the Brand and Creative team.
  • Develop audience targeting strategies and test emerging channels such as TikTok, Meta, and YouTube on TV.
  • Support measurement using CM360, internal attribution systems, and Media Mix Modeling inputs.
  • Monitor campaign performance, budgets, invoicing, billing, dashboards, and data accuracy.
  • Analyze trends and anomalies, communicate campaign insights, and provide recommendations to stakeholders and senior leadership.

Requirements

  • At least 2 years of professional experience in strategy consulting, finance, or marketing/product analytics.
  • Strong analytical, strategic, problem-solving, critical-thinking, and communication skills.
  • Exceptional attention to detail and commitment to accurate data and spending reconciliation.
  • Proficiency in Microsoft Excel, including pivot tables and VLOOKUPs, and PowerPoint.
  • Bachelor’s degree in an analytical or social science field such as mathematics, statistics, economics, or marketing.
  • Ability to collaborate cross-functionally and take initiative on operational tasks.

Nice to have

  • Familiarity with Campaign Manager 360, DV360, and Google Ads.
  • Exposure to SQL or business intelligence tools such as Looker or Tableau.

Culture & Benefits

  • People-first culture focused on kindness, collaboration, innovation, and career growth.
  • Equity for all employees, professional development programs, employee resource groups, and corporate giving programs.
  • Flexible hybrid work model and robust time-off policies.
  • Daily free lunch, new car discount, meditation and fitness apps, and commuting cost coverage.
  • Inclusive workplace with accommodations available during the hiring process.

Hiring process

  • In-person interviews may be required, particularly for positions based in the Boston and Dublin offices.
  • Candidates selected for an in-person interview will be notified in advance; travel expenses are the candidate’s responsibility.

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