Sr Digital Marketing Specialist

Location: San Francisco, CA; hybrid work model with in-office attendance required Tuesdays, Wednesdays, and Thursdays. Remote placement will not be considered. Local hours (PT) are required, with flexibility across time zones when necessary. Relocation may be offered based on the actual job level.

Target base salary: $109,000–$125,000 annually, with potential eligibility for equity and an annual bonus.

Company

hirify.global provides focused financial products and a mobile-first experience designed to help Americans make financial progress.

What you will do

• Drive execution of digital marketing channel strategies across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance.
• Optimize website and Paid Digital channel performance using analytical and strategic insights.
• Build reports, dashboards, and data summaries to support business decision-making.
• Design and oversee channel experiments, analyze results, and develop actionable recommendations.
• Create Web and Paid marketing forecasts covering spend, efficiency, LTV, and related metrics.
• Partner with Finance on CAC/LTV models and lead analytically driven initiatives tied to business objectives.

Requirements

• 2+ years of experience in an analytical or digital marketing role.
• Bachelor’s degree or higher in Business, Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering, or equivalent experience.
• Experience writing SQL queries for large datasets.
• Experience with Google Analytics, Google Tag Manager, Segment, Heap, BigQuery, or comparable marketing and data technologies.
• Experience with Tableau and highly proficient use of Excel or Google Sheets.
• Strong analytical thinking, business judgment, communication skills, ownership, and ability to manage multiple priorities.

Nice to have

• Familiarity with Salesforce or other CRM software.

Culture & Benefits

• Hybrid environment focused on in-person collaboration.
• Medical, dental, and vision plans for employees and families.
• 401(k) match and health and wellness programs.
• Flexible time off policies for salaried employees.
• Up to 16 weeks of paid parental leave.
• Reasonable accommodation support and an option to opt out of AI-assisted interview recording, transcription, and summarization.

Hiring process

• Selected interviews may be recorded, transcribed, and summarized using AI tools.
• Candidates can opt out of recording, transcription, and summarization before scheduled interviews.