Paid Media Strategist

Location: USA - Remote

Company

hirify.global is an AI-first B2B organic growth agency specializing in SEO, Generative Engine Optimization, digital PR, and content strategy for B2B software companies.

What you will do

• Build and manage end-to-end paid search strategies across Google Ads and Microsoft Ads/Bing for an initial portfolio of 3 to 5 B2B clients.
• Launch and optimize full-funnel campaigns across Search, Performance Max, YouTube, and Display, connecting spend to pipeline and revenue outcomes.
• Establish the paid media operating infrastructure, including accounts, access policies, onboarding, billing workflows, QA, escalation, and risk procedures.
• Integrate paid search strategy with SEO, GEO, content, and AI-search data to capture commercial and bottom-funnel demand.
• Lead reporting, client communication, multi-touch attribution, and performance analysis across ROAS, CAC, pipeline, SQL conversion, and pipeline velocity.
• Build the paid media practice from zero, document playbooks and SOPs, define pricing, prove unit economics, and help recruit and onboard future team members.

Requirements

• 4–6+ years of hands-on paid media experience, including at least 2 years in B2B SaaS or B2B lead generation.
• At least 2 years in an agency environment with direct client responsibility and multiple accounts.
• Experience building a paid search function from scratch at an agency.
• Deep proficiency in Google Ads, including Search, Performance Max, YouTube, and Display, plus Microsoft Ads/Bing.
• Experience managing monthly paid search budgets from $10K to $100K+ with accountability for performance, conversion tracking, attribution, and full-funnel outcomes.
• Daily use of AI tools such as ChatGPT, Claude, and Gemini for campaign optimization, ad copy, and workflow automation; strong autonomy is expected.

Nice to have

• Experience with ABM, demand generation, lead generation, and pipeline acceleration.
• Experience supporting business development through paid search audits and proposals.

Culture & Benefits

• Remote contract role with a lean, agile, and experimental working environment.
• Autonomous work focused on clear outcomes rather than activity metrics.
• Opportunity to work with ambitious B2B brands ranging from startups to large enterprises.
• Culture centered on R&D, innovation, building, and shipping client deliverables, services, and internal tools.

Hiring process

• The consultant leads sourcing, first-round interviews, technical screens, and a take-home or live audit exercise.
• The consultant makes a hire recommendation and leads the first 30 days of onboarding for the first paid search hire.