Lifecycle Marketing (AI)

Location: Fully remote within the United States

Salary: $120,000–$150,000 per year, plus equity

Company

hirify.global operates an on-demand marketplace for lawn care and outdoor services across the hirify.global, Lawn Love, and Home Gnome brands.

What you will do

• Own the customer lifecycle marketing strategy and roadmap across acquisition, onboarding, retention, winback, and cross-sell.
• Write, build, launch, and measure email, SMS, in-app, and push campaigns directly in Braze.
• Apply AI to segmentation, personalization, copywriting, campaign execution, testing, and monitoring.
• Develop retention and winback programs and increase experimentation velocity while maintaining rigorous measurement standards.
• Partner with the brand team to apply voice and design standards across approximately 1,750 message templates for three brands.
• Build monitoring for approximately 400 transactional messages sent around 63,000 times per day and work with engineering and support to resolve delivery, duplication, and cross-channel consistency issues.

Requirements

• Demonstrated experience building and operating AI-powered systems or workflows that run beyond manual prompting.
• Ability to combine customer-focused messaging, copywriting, segmentation, experimentation, and statistical analysis.
• Hands-on experience building campaigns and canvases in Braze.
• Ability to investigate messaging failures through canvases, events, and data, and collaborate with engineering through resolution.
• Comfort owning strategy and execution as an individual contributor without direct reports, an agency, or a contractor pool.
• Must be able to work remotely from the United States.

Culture & Benefits

• Fully remote work within the United States.
• Flexible paid time off judged by results.
• Medical, dental, and vision coverage.
• Equity participation.
• Equal employment opportunity workplace.