Manager, Lifecycle Marketing (SaaS)

TL;DR

Manager, Lifecycle Marketing (SaaS): Building lifecycle and nurture programs for hirify.global’ Employee Experience product family with an accent on enterprise customer journeys, ABM alignment, and multi-touch attribution. Focus on designing full-funnel nurture motions, scaling marketing automation, and leading cross-functional programs that convert leads into pipeline and expansion opportunities.

Location: San Mateo, California, United States

Salary: USD 147,000–180,000 base salary per year; bonus and equity may be available.

Company

hirify.global builds AI-powered service software for employee and customer experience operations.

What you will do

• Own lifecycle and nurture strategy across the Employee Experience product family for the 501+ employee enterprise segment.
• Define customer journey frameworks aligned with ABM tiers, paid campaigns, and cross-sell initiatives.
• Lead the development of first-, middle-, and last-touch attribution models with Tooling and Analytics.
• Manage and develop a Lifecycle Marketing team while assigning program ownership and tracking KPIs.
• Partner with ABM, Digital Marketing, Content Strategy, Product, and Sales to nurture leads into pipeline.
• Track the pod’s budget and targets and support expansion, renewal, upsell, and AI attach motions.

Requirements

• 8–10+ years of B2B marketing experience, including substantial lifecycle or nurture marketing experience at a global SaaS company.
• Experience building or scaling lifecycle programs for enterprise ICPs and ABM-tiered account models.
• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, scoring models, triggers, and data synchronization.
• Working knowledge of multi-touch attribution and marketing analytics.
• People management experience or readiness to lead a first direct-report team.
• Strong cross-functional collaboration skills and familiarity with email deliverability, segmentation, and personalization.

Nice to have

• Marketo experience is preferred.

Culture & Benefits

• Inclusive workplace with colleagues from diverse backgrounds.
• Flexible thinking and opportunities for career growth.
• Potential bonus and equity in addition to base salary.
• Equal-opportunity environment focused on employee potential, purpose, and development.