Senior Lifecycle Marketing Manager (AI)

Location: Remote within the United States, with quarterly travel for multiple days to a corporate office or strategic onX location.

Salary: $113,000–$142,000 per year, plus annual bonus and equity eligibility.

Company

onX builds technology and subscription products that help people explore the outdoors through its Hunt, Offroad, Backcountry, and Fish verticals.

What you will do

• Own the onX Hunt lifecycle conversion funnel, including Day 7 and Day 30 conversion, free-to-paid upgrades, and lapsed-user reactivation.
• Analyze user behavior in Amplitude, develop hypotheses, and apply propensity models and behavioral segmentation.
• Design and run A/B, holdout, and validation tests across email, push, and in-app messaging in Braze.
• Build personalized messaging and partner with product, engineering, and BI on events and attributes that enable targeting.
• Analyze experiments independently, communicate results and caveats, and align programs with revenue goals and campaign windows.
• Use AI tools to automate campaign production and analysis, while mentoring junior lifecycle marketers on experimentation standards.

Requirements

• At least 8 years of experience in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription or mobile app businesses.
• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Demonstrated experience designing, running, analyzing, and documenting A/B tests with measurable conversion or retention outcomes.
• Experience with Amplitude or similar product analytics tools, propensity models, predictive targeting, and self-serve experiment analysis.
• Proficiency with Braze or a comparable CRM platform, Amplitude, Figma, and Claude or similar AI tools.
• Permanent US work authorization is required.

Nice to have

• Familiarity with hunting culture or a passion for hunting and the outdoors.
• Experience with Liquid templating for dynamic Braze personalization.
• Experience deploying propensity or churn models in production campaigns.
• Experience optimizing trial-based subscription funnels and paywalls.

Culture & Benefits

• Distributed workforce with regular in-person connection through regional basecamps.
• Health benefits, including a no-monthly-cost medical plan.
• Paid parental leave, flexible time away, PTO, sick time, volunteer time, and paid holidays.
• 401(k) matching, annual bonus, equity, and professional growth opportunities.
• Outdoor adventures, industry perks, and annual funds supporting an active lifestyle.