Sr Manager, Lifecycle & Growth Marketing (Fintech)

Location: San Francisco, United States. Hybrid work model with required in-office attendance on Tuesdays, Wednesdays, and Thursdays; remote placement will not be considered. Local Pacific Time hours are required, with flexibility across time zones when necessary. Relocation is offered based on job level.

Salary: $183,000–$215,000 annual base salary, plus potential equity and annual bonus.

Company

hirify.global builds focused financial products and mobile-first experiences designed to help millions of Americans make financial progress through fairness, simplicity, and innovation.

What you will do

• Own the growth marketing roadmap and program calendar across email, push, SMS, and in-app channels.
• Lead acquisition, remarketing, cross-sell, retention, onboarding, trigger, and behavioral communication programs.
• Build the experimentation agenda, define hypotheses, sequence tests, and translate results into team-wide learnings.
• Develop performance reporting that connects lifecycle marketing to revenue and customer lifetime value.
• Partner with product marketing, creative, analytics, and senior leadership on campaign strategy and execution.
• Launch SMS as a new marketing channel, including workflow design and compliance requirements, while leading and developing the Lifecycle and Growth Marketing team.

Requirements

• 8+ years of experience in growth marketing, lifecycle, CRM, or retention, including 3+ years of people management.
• Demonstrated success driving measurable business outcomes through owned channels.
• Strong experimentation, audience efficiency, incrementality, revenue impact, and performance measurement skills.
• Experience developing marketers and setting direction in ambiguous, early-stage programs.
• Ability to use AI for content development, audience analysis, campaign optimization, and workflow improvement while maintaining data quality, oversight, accountability, and compliance.
• Bachelor’s degree or higher, or an equivalent combination of education and experience.

Nice to have

• Experience with Salesforce Marketing Cloud, Braze, Iterable, or HubSpot.
• Familiarity with CDPs and lifecycle personalization infrastructure.
• Experience in consumer financial services or another regulated industry.
• Experience launching SMS, push, or in-app marketing channels.
• Exposure to LTV modeling or customer value measurement frameworks.

Culture & Benefits

• Hybrid environment centered on in-person collaboration.
• Medical, dental, and vision plans for employees and families.
• 401(k) match and health and wellness programs.
• Flexible time off for salaried employees and up to 16 weeks of paid parental leave.
• Commitment to fairness, respect, diversity, equity, and inclusion.

Hiring process

• Selected interviews may be recorded, transcribed, and summarized using AI tools.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.