Senior Lifecycle Marketing Manager (Fintech)

Location: San Francisco, CA, USA; hybrid with four days a week in the office and Fridays from home for employees near an office. A fully remote program is also available depending on location.

Salary: $150,000–$208,000 base annually, plus bonus, equity, and benefits.

Company

hirify.global is a financial technology company providing user-friendly financial tools and banking services through partner banks.

What you will do

• Own lifecycle strategy for a complex, high-impact business area.
• Design connected member journeys across email, push, in-app, and SMS.
• Develop segmentation and targeting strategies with Data Science.
• Set testing agendas, run experiments, and translate findings into strategy.
• Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics.
• Use AI and automation to create more personalized and automated journeys.

Requirements

• 6–8+ years of experience in lifecycle, integrated, or retention marketing.
• Experience leading complex cross-functional programs with measurable results.
• Strong data fluency and experience with analytics or AI-enabled tools such as Hex, Looker, or Statsig.
• Strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing.
• Ability to influence senior partners, navigate ambiguity, operate independently, and make high-stakes decisions.

Nice to have

• Hands-on experience with Braze, Iterable, or Klaviyo.
• End-to-end ownership of activation, retention, or monetization.
• Experience designing automation- or agent-driven journeys.

Culture & Benefits

• Four-day in-office policy with Fridays from home for employees near an office, or participation in a fully remote program depending on location.
• Health, financial, wellbeing, commuter, and caregiving benefits.
• Generous vacation, paid company days off, and an annual wellness stipend.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Bonus, competitive equity package, and family planning reimbursement.