Senior Manager, Acquisition and Demand Generation (B2B SaaS)

Location: United States — remote or Omaha, Nebraska — hybrid

Salary: $130,000–$150,000 per year

Company

A residential construction management SaaS platform that helps contractors manage financials, schedules, team workflows, and client relationships in one system.

What you will do

• Build and own integrated campaign strategies connecting channels, content, audiences, and timing.
• Plan and execute acquisition campaigns across digital and traditional channels.
• Manage demand generation KPIs, including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
• Partner with sales and product marketing to align campaigns, messaging, targeting, and lead-quality feedback.
• Manage digital agency partners and hold them accountable for performance and return on investment.
• Analyze campaign and channel performance, recommend improvements, and apply acquisition trends, SaaS practices, and AI tools.

Requirements

• 7+ years of experience in acquisition or demand generation marketing within B2B SaaS.
• Proven success building and scaling integrated, multichannel account-based marketing campaigns.
• Hands-on experience within the past two years using at least two of Google Ads, LinkedIn, Meta, or Salesforce Marketing Cloud.
• Experience with multi-touch attribution, marketing mix modeling, and incrementality analysis.
• Experience collaborating with cross-functional stakeholders, external vendors, and advertising agencies.
• Strong understanding of marketing funnel metrics, campaign ROI, and written and verbal communication.

Culture & Benefits

• Remote and hybrid work options, including an onsite fitness center and free daily lunches at the headquarters.
• Medical, dental, vision, life insurance, and short- and long-term disability coverage.
• 401(k) plan with matching contributions.
• Paid time off, 11 paid holidays, personal days, parental leave, and paid sabbaticals.
• Volunteer time off, wellness programs, technology reimbursement, and monthly team events.