Industry Marketing Manager (Medtech & Life Sciences)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Industry Marketing Manager (Medtech & Life Sciences): Developing and executing demand generation strategies for the Medtech and Life Sciences vertical with an accent on pipeline growth and account-based marketing. Focus on identifying high-leverage channels, optimizing the buyer journey for regulated industries, and partnering with sales to drive revenue.
Location: Hybrid: Must be based in Boston, MA (3 days/week in office)
Salary: $102,000 - $128,000 USD
Company
A leader in composable commerce providing AI-driven solutions for ambitious enterprises to scale and grow.
What you will do
- Develop deep expertise in the Medtech & Life Sciences commerce landscape and buyer personas.
- Own the demand generation plan, aligning positioning and messaging across digital and offline channels.
- Design and execute multi-channel campaigns including digital ads, email nurture, and ABM plays.
- Manage budgets and program reporting with a focus on pipeline contribution.
- Collaborate with BDRs and sales teams to ensure seamless campaign handoffs and feedback loops.
- Analyze and optimize campaign performance using CRM and marketing automation data.
Requirements
- 8-10 years of B2B demand generation experience.
- Experience in Medtech, Life Sciences, pharmaceuticals, biotech, or adjacent healthcare sectors.
- Proven track record of driving measurable pipeline and revenue influence.
- Proficiency with digital advertising, ABM, content syndication, and email nurture tools.
- Analytical mindset with comfort using CRM and marketing automation platforms.
- Ability to work independently and manage multiple complex programs.
Nice to have
- Familiarity with regulatory and procurement dynamics (FDA, GPOs, formulary processes).
Culture & Benefits
- Comprehensive health benefits and mental health support via OpenUp.
- Annual learning budget, language training, and leadership programs.
- Enhanced paid parental leave through the Family Leave Plus program.
- Equity participation program to share in company success.
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