Demand Generation Manager, MedTech & Life Sciences

Location: Boston, Massachusetts, United States; hybrid with three days per week in the Boston office

Base pay: $100,000–$110,000 USD per year

Company

hirify.global provides composable commerce solutions that help ambitious companies experiment, scale, and connect digital and physical commerce experiences.

What you will do

• Own pipeline generation for the Healthcare and Life Sciences vertical, including pharma, medical device manufacturers, healthcare distributors, and health and wellness retail brands.
• Build and execute full-funnel multi-channel campaigns, ABM programs, and always-on nurture tracks for priority accounts and personas.
• Identify relevant industry events, conferences, and executive roundtables, and manage planning, budgets, attendance, and follow-up.
• Partner with Sales and RevOps to define target account lists and deliver tailored ABM plays, including targeted advertising, direct mail, personalized landing pages, and outreach support.
• Translate product marketing use cases, case studies, and messaging into campaign assets, landing pages, and outreach sequences.
• Track pipeline, MQL, and SQL targets, run test-and-learn cycles, optimize campaign performance, and align execution with Sales and BDR teams.

Requirements

• 3–5 years of experience in demand generation, performance marketing, account-based marketing, industry marketing, or growth marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs from concept through pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference programs that convert into pipeline.
• Strong collaboration skills and experience working with Product Marketing, Sales, and RevOps.
• Proficiency with HubSpot, Demandbase, Navattic, and standard reporting and attribution tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; curiosity and practical experience using AI tools for marketing work.

Nice to have

• Experience marketing to the Healthcare or Life Sciences sector.

Culture & Benefits

• Comprehensive health benefits for employees and dependents, including personalized mental health support.
• Annual learning budget, self-paced learning platforms, language training, coaching, mentorship, and leadership programs.
• Additional fully paid parental leave through the Family Leave Plus program.
• Equity participation program.
• Inclusive, fair, and collaborative working environment.