Senior Program Manager, Demand Generation (Legaltech)

Location: Illinois, United States; hybrid work

Salary: $128,000–$192,000 annual base salary, plus annual performance bonus and long-term incentives

Company

hirify.global is a legal data intelligence company; Gavel operates as a standalone product line with legal document automation and AI contract review products.

What you will do

• Define and own demand generation strategy for both products, driving trials, demos, CAC, ACV, and LTV outcomes.
• Manage and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Own the Webflow website, SEO/AEO strategy, editorial operations, founder Substacks, and newsletters.
• Manage HubSpot as the marketing system of record and build onboarding, nurture, sales, and marketing email sequences.
• Maintain marketing attribution and partner with engineering and data teams to connect pre-signup activity with revenue outcomes.
• Own the martech stack and build AI workflows, automations, experiments, and reporting for leadership.

Requirements

• 7–10 years of experience in demand generation, growth marketing, or a related role at a B2B SaaS company.
• Experience operating as a solo or near-solo marketer with ownership of strategy and business outcomes.
• Hands-on experience managing paid campaigns, budgets, bids, and technically accurate conversion tracking.
• Strong HubSpot experience across sequences, workflows, lifecycle management, and reporting.
• Experience delivering SEO or content programs with measurable pipeline impact.
• Strong written English communication is required, along with cross-functional experience with engineering and data teams.

Nice to have

• Experience with AEO, LLM citation optimization, or AI-driven search visibility programs.
• Familiarity with BigQuery or other data warehouse tools for marketing attribution.
• Experience in legaltech, legal operations, or selling to law firms and in-house legal teams.
• Experience building and owning a martech stack from the ground up.

Culture & Benefits

• Hybrid work arrangement.
• Competitive compensation with an annual performance bonus.
• Long-term incentives and opportunity for salary growth.
• High-autonomy role with direct influence on product growth and investment decisions.