Director, Digital Marketing, Operations & Analytics

Location: Remote within the United States, with up to 30% domestic and international travel; occasional travel to Watts offices may be required.

Company

hirify.global develops trusted products and smart, connected water solutions for residential and commercial customers worldwide.

What you will do

• Define and execute the multi-year strategy for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capabilities, and digital channels across the Americas.
• Lead, coach, and develop teams covering website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery, and marketing technology.
• Own digital property strategy, including customer journey design, discoverability, conversion optimization, personalization, accessibility, and site performance.
• Advance ecommerce and digital channel growth through product content, digital merchandising, lead capture, customer acquisition, and engagement initiatives.
• Oversee marketing technology architecture, CRM integration, automation, lead management, data governance, vendors, and agency partnerships.
• Build executive dashboards, attribution models, governance frameworks, and operating processes that connect marketing activity with commercial results.

Requirements

• Bachelor’s degree in marketing, business, communications, analytics, information systems, or a related field; equivalent experience may be considered.
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology, or customer experience.
• 5+ years of people leadership experience, including leading managers and building high-performing cross-functional teams.
• Experience building or transforming digital marketing, ecommerce, customer experience, or marketing operations functions in complex, multi-brand, or matrixed environments.
• Hands-on leadership experience with website strategy, UX, customer journey optimization, SEO/SEM, CRM, marketing automation, analytics platforms, web content management, data governance, and marketing technology ecosystems.
• Successful employment eligibility verification, background checks, and required pre-employment testing are conditions of employment.

Nice to have

• Experience in building products, manufacturing, industrial, commercial construction, or durable goods.
• Experience leading a digital marketing or digital experience Center of Excellence across multiple brands, business units, or regions.
• Experience with ecommerce growth, digital merchandising, product information management, distributor or channel enablement, and marketplace optimization.
• Advanced customer journey mapping, content strategy, personalization, web analytics, SEO/SEM, AI, automation, and marketing performance optimization experience.
• MBA or advanced degree in business, marketing, analytics, technology, or a related discipline.

Culture & Benefits

• Remote work in a supportive, team-oriented office environment.
• Medical and dental coverage, retirement benefits, paid maternity and paternity leave, and 10 paid holidays.
• Paid time off, professional development opportunities, educational reimbursement, fitness reimbursements, and employee discounts.
• Values-led culture emphasizing integrity, accountability, continuous improvement, innovation, transparency, inclusion, collaboration, and customer-focused innovation.