Group Director, Lifestyle

Location: Remote - United States; candidates must be legally eligible to work in the U.S. Full-remote, in-office, and hybrid work styles are supported.

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.

What you will do

• Own division net revenue retention, expansion MRR, retention forecasting, and the monthly service expansion target.
• Manage executive relationships across the top portfolio accounts, lead strategic planning, resolve escalations, and support high-value pitches.
• Track CAC payback, LTV, AOV, consideration-cycle length, and multi-touch conversion performance for higher-consideration D2C brands.
• Lead Account Directors and the Associate Account Director pod, including hiring, staffing, capacity planning, coaching, and career development.
• Set the division’s AI strategy by designing workflows, evaluating tools, running portfolio intelligence systems, and improving reporting and automation.
• Partner with Sales, Data Intelligence, Media Planning, Activation, and Innovation to improve go-to-market strategy, client outcomes, efficiency, and profitability.

Requirements

• Department leadership and management experience with Account Directors or senior marketers as direct reports.
• 10+ years of leadership experience in a digital marketing agency, including higher-AOV or durable-goods D2C clients at Account Director level or above.
• Experience managing a P&L for profitable growth, including retention, contract negotiation, client expansion, and portfolio performance.
• Deep expertise in longer-consideration D2C journeys, CAC payback economics, LTV modeling, multi-touch attribution, and full-funnel channel strategy.
• Experience presenting to and challenging C-suite and VP stakeholders with data-backed marketing and finance recommendations.
• Knowledge of Shopify or similar D2C platforms, email/SMS and lifecycle marketing, financing or BNPL integrations, and LTV/CAC analytics tools.

Culture & Benefits

• Fully flexible remote, in-office, or hybrid work environment within the United States.
• Medical, dental, and vision insurance with up to 100% employer contribution toward employee premiums.
• 401(k) plan with a 4% employer contribution match.
• Unlimited time off from day one, 12 observed U.S. national holidays, and two annual mental health recharge days.
• Paid volunteer time, employee assistance services, professional development programs, awards, and leadership growth opportunities.