Sr. Growth Marketing Specialist (Paid Search)

Location: Remote in the United States; currently not hiring in Hawaii

Salary: $108,000–$125,400 per year in starting total cash, plus equity; no bonus.

Company

hirify.global provides evidence-based and compassionate mental healthcare through Therapy and Psychiatry services.

What you will do

• Execute and optimize a large-scale paid search program across Therapy and Psychiatry service lines.
• Optimize campaigns for patient starts and lifetime value.
• Manage value-based bidding strategies in Google Ads, including tROAS and Smart Bidding value rules.
• Manage Google Ads and Microsoft/Bing Ads campaigns, audience segmentation, and automated rules.
• Partner with Analytics, Finance, and Brand on performance measurement and program development.
• Use LTV-based frameworks and BI tools to guide growth decisions.

Requirements

• 4+ years of hands-on paid search experience in programs with significant scale, including $20M+ annual spend.
• Deep practical expertise in value-based bidding and Google Ads Smart Bidding strategies.
• Strong command of Google Ads and Microsoft/Bing Ads campaign management.
• Fluency with LTV-based performance frameworks.
• Proficiency with Looker or comparable BI tools.
• Strong analytical foundation.

Nice to have

• Experience in healthcare or health-tech businesses where customer LTV is central to growth economics.
• Experience managing multi-service-line or multi-brand paid search programs.
• Experience with feed-based or audience-driven value signals, such as customer match and predicted LTV segments.
• Exposure to media mix modeling or incrementality testing in paid search.
• Familiarity with first-party data activation and audience segmentation strategies.

Culture & Benefits

• 100% remote work environment for employees based in the United States.
• Medical, dental, vision, life, disability, and FSA/HSA benefits.
• 401(k) plan access and generous time-off policies, including two company-wide shutdown weeks for most employees.
• Paid parental leave for birthing, non-birthing, adopting, and fostering parents.
• Employee Assistance Program, wellness initiatives, and a $50 monthly wellness stipend.
• Home office stipend, plus a $50 monthly internet or cell phone stipend; quarterly department stipend for team activities or gatherings.