Demand Gen - Performance Marketing, Sr. Manager

TL;DR

Demand Gen - Performance Marketing, Sr. Manager: Owns the strategy, execution, and optimization of paid growth efforts across paid search with an accent on driving high-intent traffic and improving conversion performance. Focus on building scalable, persona-based digital journeys that align with business goals across the full marketing funnel.

Location: San Francisco, CA or Remote (USA)

Salary: $151K – $186K

Company

hirify.global is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit.

What you will do

• Own hands-on strategy and execution of paid social (linkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit.
• Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition.
• Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages.
• Own the website as a demand engine, including conversion optimization, content strategy, and user experience.
• Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data.
• Clearly communicate insights, performance trends, and recommendations to stakeholders.

Requirements

• 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs.
• Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns.
• Strong experience with Google Ads and Microsoft/Bing Ads.
• Experience running display and community-based paid media, including Reddit.
• Strong understanding of full-funnel performance marketing, including lead generation and revenue impact.
• Strong analytical skills with experience interpreting performance data and funnel metrics.

Nice to have

• Experience with LinkedIn Ads
• Background in tech for professional services, accounting, or advisory
• Previous experience scaling paid search from 0-100

Culture & Benefits

• Remote-first company that enables you to do your best work from anywhere.
• Team is inclusive, driven, humble and supportive.
• Opportunity to build out the future of business trust.