Senior Marketing Analytics Engineer (Ad Tech)

Location: Remote from Romania, Armenia, Bulgaria, Estonia, Hungary, Latvia, or Lithuania

Company

hirify.global is a global wellness technology company with Ukrainian roots, building and scaling wellness apps including Muscle Booster, Yoga-Go, and WalkFit.

What you will do

• Improve conversion signals and campaign measurement in partnership with Marketing, Product, Data Engineering, and advertising platform representatives.
• Design and maintain deduplicated server-to-server conversion pipelines for Meta, Google Ads, TikTok, and other ad networks.
• Launch integrations with new ad platforms, including conversion signal delivery and reporting data feeds.
• Manage Google Tag Manager releases, pixels, conversion events, UTM parameters, and campaign naming conventions across web properties.
• Build monitoring, alerts, reports, and Signal Engineering metrics covering delivery errors, latency, coverage, discrepancies, bidding performance, and funnel metrics.
• Build and maintain custom marketing datasets and support attribution and LTV analysis for subscription products.

Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
• Advanced SQL, including window functions, CTEs, performance-aware querying, and data quality checks, with experience using large data warehouses.
• Hands-on experience with Google Tag Manager and visualization tools; Tableau is the primary BI tool.
• Understanding of browser-side and server-side tracking, marketing metrics, GDPR-compliant tracking, and at least one advertising platform's campaign, bidding, and conversion setup.
• Knowledge of mobile attribution and tracking, including SKAdNetwork, plus experience with an MMP such as AppsFlyer or Adjust.
• Effective written and spoken English and availability to work remotely from one of the listed countries.

Nice to have

• Experience with incrementality and holdout testing, such as Meta Conversion Lift, Google Ads Conversion Lift, or geo-experiments.
• Experience with Meta Conversions API or Google Data Manager API.
• Experience with Airflow, dbt, or similar data tools.
• Experience with LTV modeling and calculations for subscription-based products.

Culture & Benefits

• Work remotely under a contract arrangement.
• Collaborate with a distributed organization of 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.
• Contribute to wellness applications used by more than 25.5 million people worldwide.

Hiring process

• Recruiter call.
• Technical interview.
• Take-home task followed by a panel presentation.