Marketing Data Analyst (AI)

Location: London, United Kingdom; hybrid work with remote work permitted up to two days per week

Company

hirify.global Group provides digital access to publications and content experiences across 15 markets, serving 2.5 million users and working with more than 1,100 publishing partners.

What you will do

• Own B2C marketing KPIs and ensure data is accurate, reliable, and available for business reviews.
• Build reporting frameworks and dashboards that help Marketing teams answer business questions.
• Analyse the acquisition funnel from awareness through conversion and identify growth opportunities.
• Run Geo-Lift studies, attribution analyses, and other advanced marketing measurement initiatives.
• Develop attribution algorithms, self-serve data products, and AI-powered insights for Marketing stakeholders.
• Maintain compliant marketing tracking and activate customer and behavioural data in advertising platforms.

Requirements

• Strong proficiency in SQL and Python for querying, analysing, and manipulating data.
• Experience with B2C marketing data, ideally in a subscription business, including acquisition, conversion, trials, and churn metrics.
• Experience in marketing analytics and reporting, with the ability to turn business questions into actionable insights.
• Experience with marketing tracking and measurement, including GDPR, SKAN, DMA, and the wider digital tracking ecosystem.
• Strong analytical storytelling and communication skills for technical and non-technical stakeholders.
• Experience collaborating with Marketing, Product, and Data teams.

Nice to have

• Experience with Snowflake, Airflow, Segment, GTM, or Amplitude.
• Experience with Geo-Lift, Multi-Touch Attribution, or Marketing Mix Modelling.
• Experience with upper-funnel A/B testing and acquisition strategy optimisation.
• Experience activating data in advertising platforms or developing self-serve and AI-powered data products.

Culture & Benefits

• Hybrid policy with up to two remote working days per week.
• Employer pension contribution of 5%, with a 4% employee contribution.
• 26 days of paid holiday plus one additional day off for a birthday.
• Access to Teale mental health support and appointments with psychologists.
• VIP access to hirify.global content and four office meet-ups per year with international teams.

Hiring process

• HR interview with a Talent Acquisition Manager.
• Hiring manager interview followed by a case study presentation.
• Final interview with the Chief of Staff and Head of Marketing.