Senior Product Marketing Manager (Fintech)

Location: Riga, Latvia; Berlin, Germany; or Lithuania. Hybrid flexibility is available, including office work, working from home, and up to three months per year working from another country.

Company

hirify.global is building an investment platform that helps people across Europe build long-term wealth.

What you will do

• Define and evolve positioning, messaging, and storytelling frameworks for hirify.global investment products.
• Own go-to-market strategy and end-to-end execution for product launches.
• Conduct customer research, interviews, and market analysis to generate insights and influence roadmap decisions.
• Partner with Product Managers, Brand, Marketing, and Compliance to align product communication with customer needs and business strategy.
• Translate complex investment mechanics into clear, trustworthy, and regulator-friendly messaging across channels.
• Lead cross-functional launch workstreams involving Product, Brand, Lifecycle, Design, Content, Support, Compliance, and Marketing.

Requirements

• 5+ years of product marketing experience with ownership of positioning, messaging frameworks, go-to-market strategy, customer research, and end-to-end launch management.
• Strong understanding of customer insight synthesis, storytelling, and regulated communication environments.
• Experience working with compliance and legal teams on messaging and product launches.
• Ability to influence cross-functional stakeholders without formal authority and manage multiple strategic initiatives.
• Genuine interest in investing and the ability to communicate with investors about investment products.
• Higher education in Marketing, Business, Economics, Communications, or a related field; fluent English required.

Nice to have

• Experience in fintech, banking, asset management, payments, or another regulated and complex consumer category.
• Experience marketing an investment platform, brokerage, robo-advisor, neobank with investing features, or asset manager.
• Familiarity with alternative asset classes such as private credit, fractional bonds, or structured products.
• Experience with cross-border EU distribution or additional European languages.

Culture & Benefits

• Competitive salary, stock options, and equity participation.
• Hybrid work with office collaboration, work-from-home flexibility, and up to three months per year working from another country.
• Generous vacation policy without a fixed minimum-only limit.
• Annual €1,200 learning budget for professional and personal development.
• International team of 200+ people from 17+ countries working across Europe.
• Inclusive workplace committed to fairness, equality, and equal opportunity.