Product Marketing Manager (SaaS)

Location: Berlin, Germany. Hybrid flexibility allows remote work for up to 50% of the year, including up to 63 working days abroad.

Company

hirify.global provides vacation-rental management software used by more than 100,000 properties in over 120 countries.

What you will do

• Design and execute go-to-market strategies for new features and integrations with Product leadership.
• Own external launch campaigns, channel coordination, and website positioning.
• Build product marketing frameworks, messaging, documentation, asset kits, and training materials.
• Develop lifecycle communication programs that increase feature, add-on, and integration adoption while reducing churn.
• Define customer personas, ideal customer profiles, segmentations, positioning, and messaging frameworks.
• Lead customer research, competitive intelligence, and major commercial campaigns including Black Friday.

Requirements

• 4+ years of product marketing experience and hands-on commercial campaign management experience.
• Experience in a fast-growing B2B SaaS or product-led growth environment.
• Track record of building positioning, segmentation, messaging, and adoption frameworks from scratch.
• Strong qualitative and quantitative customer research skills, including interviews, surveys, support insights, and product data.
• Understanding of the SaaS and PLG tool ecosystem, including product analytics, user research, lifecycle CRM, and no-code digital adoption tools.
• English is the company language. Strategic ownership, reliable execution, prioritization, and a practical approach are required.

Culture & Benefits

• Remote work for up to 50% of the year, including up to 63 working days abroad.
• 27 vacation days, increasing with tenure up to 32 days, plus additional anniversary leave and a €500 HomeToGo booking credit after five years.
• Deutschland-Ticket subsidy and tax-advantaged bike leasing.
• Mentorship, German classes through Lingoda, professional development opportunities, and growth pathways.
• Team events, a dog-friendly office, social clubs, buddy lunches, mental health support, and Wellhub contribution.
• English-speaking, international environment with more than 28 nationalities.

Hiring process

• 30-minute recruiter call, followed by a 45–60-minute call with the future manager.
• 45–60-minute technical assessment with a peer or stakeholder, potentially including a take-home assignment.
• 30-minute team call, reference check, and offer.