Director, Digital Performance & Media Strategy

Location: Chadds Ford, Pennsylvania, United States

Company

hirify.global is a global biopharmaceutical company developing and commercializing proprietary therapeutics in Hematology, Oncology, Inflammation, and Autoimmunity.

What you will do

• Define and execute digital performance measurement and omnichannel media strategy across the Inflammation & Autoimmunity and Hematology/Oncology business units.
• Establish measurement frameworks, KPIs, and success metrics connecting media performance with customer engagement and business outcomes.
• Lead attribution, marketing mix modeling, incrementality testing, customer journey analytics, and predictive performance modeling.
• Develop integrated paid, owned, and earned media strategies for Healthcare Professional and Direct-to-Consumer audiences.
• Drive continuous campaign optimization through monitoring, testing, audience insights, and performance benchmarking.
• Lead a team of digital performance analysts, media strategists, and marketing analytics professionals while collaborating with marketing, analytics, IT, medical, legal, compliance, and agency partners.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, Communications, or a related field.
• 10+ years of experience in digital marketing, performance analytics, omnichannel strategy, or media optimization, preferably in pharmaceuticals or healthcare.
• Deep understanding of Healthcare Professional and Direct-to-Consumer engagement across digital channels.
• Expertise in attribution, marketing mix modeling, customer journey analytics, experimentation, and ROI measurement.
• Experience with platforms such as Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Marketing Cloud Intelligence, or Adobe Customer Journey Analytics.
• Strong understanding of paid media, first-party data, CDPs, CRM platforms, AI-driven marketing tools, and audience activation technologies, with proven team leadership and executive communication skills.

Nice to have

• MBA or Master’s degree.
• Pharmaceutical or healthcare industry experience.

Culture & Benefits

• Cross-functional collaboration with Brand Marketing, Commercial Operations, Business Intelligence & Strategy, Digital Product, IT, Medical, Market Access, Legal, and Compliance.
• Partnership with agencies, media vendors, and technology platforms to improve data quality and performance.
• Focus on analytical excellence, innovation, continuous learning, accountability, and digital maturity.
• Equal opportunity workplace committed to creating a diverse environment.