Product Owner, Conferences (Marketing Technology)

Location: Irving, Texas, United States; hybrid work environment with periodic travel required for conference execution and stakeholder collaboration

Salary: USD 86,000–118,000 gross annual base salary, plus an annual bonus or role-based sales incentive plan

Company

hirify.global provides business and technology insights, analysis, and advisory services to enterprise leaders worldwide.

What you will do

• Define and execute the roadmap for conference marketing technology platforms and digital experiences.
• Optimize attendee acquisition, engagement, registration conversion, and customer journeys using insights, analytics, testing, and feedback.
• Translate strategic objectives into requirements, user stories, and prioritized product backlogs.
• Lead marketing technology capabilities including Adobe Experience Manager, marketing automation, Salesforce integrations, lead management, and customer data flows.
• Collaborate with Marketing, Conference Leadership, Technology, UX, Data & Analytics, Sales Operations, and development teams.
• Define success metrics, communicate product performance, mentor product colleagues, and support major conferences through planning, execution, and post-event analysis.

Requirements

• 5+ years of experience in product management, digital products, marketing technology, or website platforms.
• Bachelor’s degree or equivalent experience in Marketing, Business, Information Technology, Digital Experience, or a related field.
• Experience defining product vision, roadmaps, KPIs, and data-driven priorities for digital marketing products.
• Strong understanding of website ecosystems, customer acquisition funnels, marketing technologies, conversion optimization, and behavioral analytics.
• Deep understanding of agile principles, backlog management, release planning, iterative delivery, and technical dependencies.
• Willingness to travel periodically for conference execution and stakeholder collaboration.

Culture & Benefits

• Hybrid work environment with flexibility to work virtually when productive and collaborate in person when needed.
• Medical, dental, and vision plans.
• Generous paid time off, parental leave, and Employee Assistance Program.
• 401(k) matching of up to USD 7,200 per year.
• Charity matching program and opportunity to purchase company stock at a discount.
• Inclusive, collaborative environment with professional growth opportunities.