Associate Director of Partner Marketing Programs & Campaigns (Partner Marketing)

Location: USA; remote/office work arrangement

Salary: $140,000–$200,000 annually, excluding any applicable variable pay

Company

hirify.global is hiring for a partner marketing leadership role within its Business Development & Marketing organization.

What you will do

• Lead and scale the partner marketing organization, including Partner Marketing Managers and Campaign Managers.
• Develop and execute integrated partner marketing programs, campaigns, events, and demand generation initiatives.
• Own strategic planning, performance measurement, executive dashboards, attribution reporting, and ROI analysis.
• Manage the annual partner marketing budget, including forecasting, allocation, compliance, and investment optimization.
• Optimize Marketing Development Funds, Strategic Co-op Agreements, and other partner-funded investments.
• Collaborate with Sales, Finance, Operations, Vendor Management, partners, and executive leadership to drive pipeline and revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive experience in partner marketing, channel marketing, demand generation, campaign management, or related marketing leadership.
• 3+ years of direct people leadership experience, including hiring, coaching, performance management, and team development.
• Proven success driving measurable pipeline growth and revenue impact while managing marketing budgets and partner investment programs.
• Experience developing performance dashboards, reporting frameworks, attribution models, and ROI measurement strategies.
• Advanced proficiency in Microsoft Excel and business intelligence tools, with strong executive communication and analytical skills.

Nice to have

• Experience in technology, channel, distribution, reseller, or partner-focused organizations.
• Proficiency with Salesforce, Dynamics 365, Power BI, Tableau, and marketing automation platforms.
• Experience with MDF programs, co-marketing initiatives, and partner-funded marketing investments.
• Experience building, scaling, or transforming marketing teams and operational processes.

Culture & Benefits

• Leadership focus on accountability, collaboration, innovation, and continuous improvement.
• Responsibility for developing talent, supporting career growth, and building an engaged, high-performing team.
• Significant visibility across the organization and collaboration with executive stakeholders.
• Impact measured through partner engagement, pipeline, revenue, campaign performance, investment ROI, and operational excellence.