Partner Marketing Lead (PropTech)

Location: Seattle, WA; hybrid with three in-office collaboration days weekly, plus travel for partner events, conferences, and offsites. Paid relocation is available.

Salary: $220,000–$250,000 base annually, plus equity.

Company

hirify.global provides rental infrastructure covering applications, screening, payments, and lease management for millions of users and hundreds of real estate company and MLS partners.

What you will do

• Build hirify.global’s partner co-marketing program from scratch, including partner tiers, co-op economics, budgets, joint activities, and activation metrics.
• Rework and negotiate marketing terms in partner agreements, including member-level data, channel access, reporting rights, and standardized data intake.
• Own partner acquisition and ABM across MLSs, brokerages, proptech platforms, and apartment associations to drive pipeline and product adoption.
• Develop co-branded member education, newsletters, continuing-education calendars, trade-show programs, thought leadership, industry reports, and trade press initiatives.
• Launch a partner advisory board and create reusable case studies, testimonials, reference calls, social kits, videos, and co-branded assets.
• Use AI tools and agentic workflows to scale partner research, personalization, content production, and reporting across hundreds of accounts.

Requirements

• 10+ years of experience in partner, channel, or account-based marketing, ideally in B2B2C, platform, franchise, association, or ecosystem models.
• Experience building programs involving tiering, MDF or co-op economics, partner budget allocation, and spend governance.
• Executive presence with MLS leaders, association executives, brokerage owners, and other senior partners.
• Commercial experience working with contracts and collaborating with Sales and Legal.
• Experience running ABM for defined high-value account lists and converting partner channels into measurable pipeline and adoption.
• Strong knowledge of growth metrics including AARRR, LTV/CAC, and funnel optimization, plus hands-on use of AI tools and agentic workflows.

Culture & Benefits

• High-impact work in a lean team with close customer contact and ownership of shipped outcomes.
• Medical, dental, and vision coverage from day one, with HSA/FSA options and additional wellness benefits.
• Equity, life and disability coverage, and a SIMPLE IRA with company match.
• Flexible vacation, 11 holidays, and three recharge days.
• Parental leave, fertility benefits, legal and tax support, business expense allowance, and internet reimbursement.
• Monday–Thursday shared collaboration hours from 5–7pm PT / 7–9am ICT, with flex time returned during the same week.