Lead Technology Partners Product Marketing Manager (Martech)

TL;DR

Lead Technology Partners Product Marketing Manager (Martech): Developing GTM strategies and messaging for strategic technology partnerships with an accent on translating complex integrations into clear value propositions. Focus on driving joint co-marketing programs, creating field-ready enablement assets, and aligning partner narratives with the core platform story.

Location: Hybrid in New York City

Salary: $123,000 – $184,000 (Base)

Company

hirify.global is a leading customer engagement platform that leverages AI to help brands deliver personalized 1:1 experiences across multiple touchpoints.

What you will do

• Develop GTM strategies and messaging architecture for strategic technology partnerships, such as cloud hyperscalers and data platforms.
• Translate platform integrations into differentiated value propositions with defined customer use cases and competitive angles.
• Drive end-to-end partner launch motions, including messaging, packaging, and field readiness.
• Build and deliver core enablement assets, including solution briefs, battle cards, decks, and playbooks.
• Collaborate cross-functionally with Product, Sales, Marketing, and Partnership teams to align priorities and execute.
• Track and report the performance and adoption of joint go-to-market programs to stakeholders.

Requirements

• 7–10+ years of experience in product and/or partner marketing at a growing B2B technology company.
• Deep expertise in PMM fundamentals: messaging frameworks, competitive positioning, and narrative development.
• Practical understanding of joint GTM programs, co-marketing motions, and integration launches with technology partners.
• Experience marketing technology platforms, specifically cloud hyperscalers, data platforms, and the SaaS/martech ecosystem.
• Proven ability to execute without direct authority in a fast-moving, matrixed organization.
• Must be based in New York City (Hybrid).

Nice to have

• Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories.

Culture & Benefits

• Competitive compensation including equity grants (RSUs).
• Comprehensive medical, dental, vision, life, and disability benefit plans.
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off and family services, including fertility benefits and paid parental leave.
• Yearly learning stipend and professional development supported by formal career pathing.
• Hybrid work environment with curated in-office experiences to foster community and innovation.

Hiring process

• Application screening using AI-assisted tools to prioritize skills and experience.
• Interviews and cultural fit discussions.
• Administrative support and interview summaries handled via AI tools.