Lead User Acquisition Manager (Fintech)

Location: Remote within the United States; team members may live and work anywhere in the United States except Hawaii

Salary: $205,000–$236,000 annually plus equity

Company

hirify.global is a financial technology company building affordable, transparent, and user-centric financial products for underserved Americans, including ExtraCash and an upcoming Buy Now Pay Later offering.

What you will do

• Own paid media and user acquisition strategy for new product launches and ongoing campaigns.
• Evaluate, test, and scale channels including Meta, TikTok, Google, Apple Search, affiliates, programmatic, and emerging platforms.
• Build growth forecasts, allocate budgets, and manage CAC, LTV, ROI, CPM, CPC, and profitability across channels.
• Optimize campaigns, scale high-performing channels, and reduce investment in underperforming campaigns.
• Develop creative testing frameworks covering themes, formats, copy angles, messaging, and target personas.
• Partner with Product, Finance, Analytics, Marketing, Martech, and Engineering to establish event tracking, deep links, campaign structures, audience taxonomy, metrics, dashboards, and launch readiness.

Requirements

• 8–10+ years of experience in paid media, user acquisition, performance marketing, or growth marketing.
• Demonstrated success building acquisition strategies from scratch and launching new products through paid media.
• Deep knowledge of paid channels, bidding mechanics, campaign management, optimization, and scaling.
• Strong analytical understanding of CAC, LTV, ROI, unit economics, and performance data.
• Strategic thinking, comfort with ambiguity, strong communication skills, and willingness to combine strategy with hands-on execution.
• Must be able to work remotely from the United States; Hawaii is excluded.

Nice to have

• Fintech or financial services experience.
• Experience with Buy Now Pay Later products or emerging financial products.
• Familiarity with organic acquisition strategies such as App Store Optimization.

Culture & Benefits

• Virtual-first work culture with flexible hours and a home office stipend.
• Premium medical, dental, and vision insurance.
• Paid parental and caregiver leave.
• 401(k) savings plan with matching contributions.
• Flexible PTO, company holidays, Juneteenth, and Winter Break.
• All-company in-person events once or twice a year, plus virtual events.