Growth Marketing Lead (Fintech)

TL;DR

Growth Marketing Lead (Fintech): Owning the go-to-market and product-led growth strategy for the UK and European markets with an accent on SMB acquisition and early retention. Focus on scaling growth loops, optimizing CAC/LTV metrics, and deploying AI agent workflows to drive revenue impact.

Location: Hybrid (London, UK) — 2-3+ days per week in the London office required

Company

hirify.global provides secure and reliable financial services that allow global customers to move and manage their money across borders.

What you will do

• Own UK and EU customer acquisition numbers, focusing on CAC, LTV, payback period, and funnel conversion.
• Design and scale growth loops across paid, referrals, community, and event channels.
• Lead GTM for product launches to drive adoption and revenue impact through close collaboration with Product teams.
• Develop and localize ICP profiles for UK and EU markets based on cultural and customer needs.
• Build and deploy AI agent workflows for research, content production, and performance reporting.

Requirements

• 10+ years in growth, performance, or product marketing within fintech, e-commerce, or payments.
• Demonstrated experience owning growth numbers and efficiency metrics for UK and EU markets.
• Proven track record of building 0→1 acquisition engines from scratch.
• Experience scaling at least 3 durable acquisition channels (e.g., SEO, paid, partnerships, PLG).
• Cross-functional experience driving outcomes with Product teams.
• Must be based in or able to commute to the London office.

Culture & Benefits

• Health insurance and mental health & family forming benefits.
• Paid vacation days and continuing education opportunities.
• Employee Stock Purchase Plan (ESPP) and commuter benefits.
• Connected work culture emphasizing in-person collaboration and innovation.