Product Marketing Lead (Fintech)

Location: Remote, United States

Salary: $150,000–$180,000 USD per year for U.S.-based candidates. Eligible Canadian candidates may receive CAD compensation at the same stated range.

Company

hirify.global uses an AI-powered matching process to evaluate applications and share shortlisted candidates with the hiring partner, which manages interviews and final decisions.

What you will do

• Build and own the product marketing function, including positioning, messaging, value propositions, and scalable processes.
• Develop buyer personas, market insights, use-case narratives, customer stories, and competitive intelligence.
• Lead end-to-end product and feature launches from go-to-market planning through execution, enablement, and post-launch optimization.
• Create sales and partner enablement materials such as talk tracks, battle cards, objection-handling guidance, and pitch materials.
• Partner with Product, Sales, Marketing, and Customer Success to connect customer insights with product roadmaps, adoption, retention, and expansion.
• Support global go-to-market initiatives across APAC, North America, EMEA, and other markets.

Requirements

• 5+ years of product marketing experience in B2B SaaS, ideally with mid-market or enterprise software products.
• Experience developing positioning, messaging frameworks, personas, competitive analyses, and differentiated value propositions.
• Proven ability to manage product or feature launches from strategy and planning through execution and measurement.
• Strong analytical, written, verbal, storytelling, product, and commercial skills, including the ability to simplify complex technical or financial concepts.
• Ability to work independently as an individual contributor while collaborating across functions and multiple time zones.
• Must be based in the United States; final candidates may need to consent to a permitted police or criminal background check.

Nice to have

• Experience with ERP ecosystems such as Acumatica, NetSuite, Sage, or Microsoft Dynamics.
• Background in payments, accounts payable automation, financial software, or fintech.
• Experience supporting global go-to-market strategies across multiple geographic markets.

Culture & Benefits

• Remote, hybrid, and flexible working arrangements are available, with this role listed as remote in the United States.
• Work with colleagues across APAC, North America, EMEA, and other regions.
• High-growth environment with meaningful ownership of strategy, execution, and foundational marketing capabilities.
• Reported employee engagement score of 78 eNPS.
• Applications are evaluated through an AI-powered matching process designed to review candidates against the role's core requirements.

Hiring process

• hirify.global reviews applications and shares the shortlist with the hiring partner.
• The hiring partner manages interviews, assessments, final decisions, and subsequent steps.