Senior Demand Generation Manager (B2B SaaS)

Location: Hybrid in New York City, with in-person collaboration at the New York office 3+ days per week and flexibility to work remotely.

Compensation: On-target earnings of $165,000–$185,000 annually, plus equity.

Company

hirify.global builds AI-powered software that replaces legacy systems for municipalities and counties, helping government agencies streamline public services and permit and license processing.

What you will do

• Own the demand generation calendar and coordinate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
• Manage channel performance, budgets, conversion, cost per lead, cost per opportunity, and ROI.
• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting.
• Optimize landing pages, forms, copy, and other lead-generation surfaces through continuous testing.
• Own lifecycle, nurture, and lead-generation email strategy, including segmentation, messaging, automation, and qualified-lead handoff to Sales.
• Test new acquisition channels and scale experiments that show sufficient performance.

Requirements

• 1–3+ years of experience in demand generation, growth marketing, performance marketing, or a related role.
• Experience with direct ownership of pipeline or lead targets, ideally in B2B SaaS.
• Hands-on experience with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing.
• Ability to combine campaign strategy and execution, including budget allocation, email writing, and landing-page optimization.
• Analytical, organized, systems-oriented, customer-focused, and comfortable running fast experiments.
• Ability to work in the hybrid New York City environment with regular in-person collaboration.

Nice to have

• Experience managing external performance marketing partners.
• Experience using automation and AI to increase marketing leverage.

Culture & Benefits

• Mission-driven work improving government services for millions of residents.
• Startup environment with rapid growth, significant autonomy, and close collaboration with founders.
• Competitive base salary and bonus.
• Equity or stock options.
• Medical, dental, and vision insurance, a 401(k) program, and flexible PTO.