Demand Generation Lead

Location: Remote, based in New York City, United States

Company

hirify.global is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies, optimized for search engines and generative AI.

What you will do

• Own demand generation strategy, pipeline targets, lead quality, and resulting revenue contribution.
• Grow demand assets including the podcast, newsletter, original research, reports, and video marketing.
• Lead demand capture across SEO, AEO, paid search, paid social, retargeting, website conversion, landing pages, forms, testing, and offer architecture.
• Build and run account-based marketing, events, partnerships, sponsorships, meetups, and hosted dinners.
• Own marketing automation, CRM, lifecycle and nurture sequences, lead scoring, analytics, attribution, reporting, and budget allocation.
• Develop messaging, sales enablement materials, competitive positioning, partner relationships, and the demand-to-sales handoff.

Requirements

• Experience running demand generation or growth marketing for a B2B services or SaaS company, with demonstrable personally generated pipeline.
• Ability to set strategy and execute directly, including building automation, writing briefs, and running events.
• Strong understanding of funnels, unit economics, channel costs, lead value, and performance optimization.
• Resourcefulness, relationship-building ability, ownership of outcomes, and comfort working autonomously.
• Strong systems and data discipline, including reliable reporting, attribution, and CRM data quality.
• Comfort serving as a public presence through podcasts, speaking engagements, events, and investor relationships; willingness to travel.

Nice to have

• Experience with B2B software, agency referral relationships, technology partnerships, or VC and private equity portfolio companies.

Culture & Benefits

• Lean, agile, experimental environment focused on research, innovation, building, and shipping.
• High autonomy with ownership of the demand system, strategy, budget, and results.
• Uncapped variable compensation tied to produced results.
• Opportunity to influence a growing company and develop professionally.
• Annual team trips, including destinations such as Boston, Austin, Costa Rica, and Belgrade.