5 часов назад
Senior Demand Generation Manager (B2B SaaS)
129 600 - 178 200$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Demand Generation Manager (B2B SaaS): Leading integrated, multi-channel demand generation programs for an AI-powered GRC intelligence platform with an accent on qualified pipeline, revenue growth, and enterprise buyer journeys. Focus on campaign optimization, attribution and ROI analysis, cross-functional alignment with Sales and Marketing teams, and scaling high-performing programs.
Location: Remote, United States
Salary: $129.6K–$178.2K per year, plus bonus
Company
provides an AI-powered GRC Intelligence Platform that helps enterprises manage audit, risk, ESG, compliance, and information security. The platform is used by more than 50% of Fortune 500 companies.
What you will do
- Own the demand generation strategy and drive marketing-sourced and marketing-influenced pipeline.
- Develop and execute integrated campaigns across paid social, display, retargeting, content syndication, email, webinars, virtual events, direct mail, and sales development programs.
- Align campaign strategies with business objectives, target personas, industry trends, and the enterprise buyer journey.
- Partner with Product Marketing, Sales, Marketing Operations, Content, Creative, and Digital teams to develop scalable programs.
- Analyze campaign performance, pipeline contribution, attribution, and ROI; forecast results and optimize programs.
- Present insights to senior Marketing and Sales leadership and mentor junior marketers.
Requirements
- 5–7+ years of B2B SaaS demand generation or integrated marketing experience.
- Experience marketing enterprise SaaS and working with complex sales cycles and buying committees.
- Proven success generating qualified pipeline and influencing revenue through integrated programs.
- Strong analytical, project management, organizational, communication, and presentation skills.
- Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.
- Ability to balance strategic planning with hands-on campaign execution and cross-functional leadership.
Nice to have
- Knowledge of GRC, risk, compliance, audit, security, or IT/cybersecurity buyer personas.
- Experience experimenting with AI to improve conversion rates and marketing spend efficiency.
Culture & Benefits
- Remote work in the United States.
- $200 per month for eligible lifestyle-related expenses.
- Comprehensive employee health coverage and a 401(k) with company match.
- Competitive compensation and bonus program, flexible or accrued vacation, parental leave, and time off for birthdays and volunteering.
- Employee resource groups and opportunities for team and company-wide gatherings.
- Values include customer obsession, resilience, innovation, collaboration, and continuous growth.
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