Digital Experience Manager (CRO)

Location: Hybrid in Bogotá, Colombia, or Mexico City, Mexico

Company

hirify.global shapes digital customer experiences for millions of customers across its markets.

What you will do

• Analyze the D2C customer funnel to identify drop-off points and friction throughout the digital purchase journey.
• Combine funnel, cohort, clickstream, behavioral, session-recording, heatmap, survey, and customer-feedback insights.
• Build CRO and UX optimization roadmaps and manage experimentation backlogs based on impact, customer value, and effort.
• Design and execute A/B and multivariate experiments, including hypotheses, success criteria, sample sizes, and guardrail metrics.
• Develop segmentation and personalization strategies using behavioral, traffic, intent, device, credit-profile, and lifecycle signals.
• Partner with Marketing, Product, Engineering, Analytics, and global stakeholders to deliver measurable improvements.

Requirements

• 5–7 years of relevant experience in CRO, digital experience, growth, digital analytics, UX optimization, or D2C/e-commerce.
• Strong knowledge of conversion rate optimization and UX principles, with experience diagnosing funnel performance and developing actionable recommendations.
• Hands-on experience with A/B and multivariate testing, statistical significance, experiment interpretation, segmentation, and personalization measurement.
• Familiarity with PostHog, Hotjar, Convert, VWO, Optimizely, or similar tools.
• Strong analytical, problem-solving, communication, organization, and stakeholder-management skills; SQL is strongly preferred.
• Advanced English and fluency in the local language required.

Culture & Benefits

• Hybrid work arrangement with local benefits based on the country of hire.
• Company-funded health insurance for employees and immediate family.
• Company-funded life and disability insurance.
• Paid vacation days and unlimited sick leave.
• $2,000 annual co-working travel perk and $2,000 annual professional development perk.
• Phone financing, headphone benefit, home-office equipment allowance, wellness perks, and catered lunches.