2 часа назад
CPG Paid Advertising Specialist (Client Experience)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
CPG Paid Advertising Specialist (Client Experience) (Paid Advertising/E-Commerce): Executing and optimizing direct-response advertising campaigns across Meta, Google, TikTok, and other platforms with an accent on campaign accuracy, budget pacing, performance reporting, and client-focused strategy. Focus on developing test hypotheses, analyzing performance volatility, presenting data-driven insights, and using AI-enabled tools to improve campaign efficiency.
Location: Remote in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, or Peru
Company
is an AI-native growth firm combining strategic marketing expertise with proprietary technology to drive measurable outcomes for brands.
What you will do
- Execute and optimize direct-response paid advertising campaigns across Meta, Google, TikTok, and other platforms.
- Manage campaign setup, tracking, naming conventions, QA, budgets, pacing, launches, and ongoing performance monitoring.
- Identify growth opportunities, develop test hypotheses, maintain testing roadmaps, and recommend data-backed optimizations.
- Prepare and present performance reports and recaps using clear data storytelling.
- Collaborate with lead Strategists and clients while incorporating business objectives, constraints, and brand requirements.
- Use Nova ecosystem tools and AI technologies to improve analysis, efficiency, and operational workflows.
Requirements
- 1–2 years of digital marketing experience.
- At least 1 year of direct-response marketing experience in e-commerce.
- At least 1 year of experience with Meta or Google Ads and leading paid advertising strategy for direct-response campaigns.
- At least 1 year of experience with Google Analytics and Shopify, plus client-facing communication experience.
- Excellent Excel and data analytics skills, including advanced Excel features.
- Advanced spoken and written English is required; the role is limited to the listed Latin American countries.
Nice to have
- Agency experience.
- Experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, lead generation, or B2B marketing.
Culture & Benefits
- People-first culture focused on diversity, inclusion, accountability, curiosity, and continuous learning.
- Work with strategists, creatives, analysts, and technologists as an extension of client teams.
- Use proprietary AI and intelligence platforms, including Omega, Iris, Power Circuit, and Nova Creative Affinity.
- Performance expectations include managing a full workload and maintaining strong client retention.
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