PPC Specialist (Google Ads & Paid Media)

Location: Remote from Colombia, Brazil, Mexico, Argentina, or Costa Rica; U.S. business hours required

Company

hirify.global is hiring for a client operating a rapidly growing multi-location home services business.

What you will do

• Manage Google Ads MCC accounts, Search campaigns, and Local Services Ads across multiple locations and service areas.
• Conduct keyword and search-term analysis, manage negative keywords, and optimize bids, audiences, ad copy, budgets, and campaign structures.
• Build and optimize landing pages in Unbounce and Instapage, including A/B testing of headlines, forms, calls-to-action, and layouts.
• Analyze CPL, cost per booked job, conversion rate, ROAS, lead quality, and budget efficiency.
• Prepare weekly and monthly performance reports and present data-backed recommendations to marketing leadership.
• Build and optimize Meta Ads campaigns and collaborate with creative teams on testing and performance improvement.

Requirements

• 3+ years of hands-on PPC management experience.
• Strong experience with Google Ads, Google Search campaigns, Local Services Ads, and Google Ads MCC structures.
• Experience managing multi-location or franchise-style advertising accounts and significant monthly advertising budgets.
• Hands-on experience with Unbounce or Instapage.
• Strong analytical, reporting, problem-solving, and campaign optimization skills with the ability to work independently.
• Ability to work U.S. business hours and reside in Colombia, Brazil, Mexico, Argentina, or Costa Rica.

Nice to have

• Experience in home services, plumbing, HVAC, roofing, or restoration.
• Google Business Profile experience.
• Familiarity with CallRail, CallTrackingMetrics, or pay-per-lead platforms.
• Basic HTML/CSS knowledge.
• Experience using AI tools and marketing automation platforms.

Culture & Benefits

• Fully remote, performance-focused work across multiple markets.
• High ownership with minimal supervision and direct impact on lead generation and business growth.
• Opportunity to work with modern advertising platforms and optimization tools.
• Potential career progression toward Senior PPC Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Hiring process

• Application review.
• Spark Hire introductory video lasting 3–5 minutes.
• Client interview, followed by offer and onboarding.