6 дней назад
Senior Growth Marketing Analytics Leader (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Growth Marketing Analytics Leader (Fintech): Owning end-to-end marketing measurement for a BNPL and consumer credit platform with an accent on attribution infrastructure, incrementality, and advanced growth analysis. Focus on designing causal measurement frameworks, improving tracking and data pipelines, and translating campaign performance into budget allocation and channel strategy.
Location: Remote within Mexico
Company
is a Mexican fintech providing BNPL and online consumer credit products, including Pay for online and in-store payments.
What you will do
- Design and refine multi-touch, data-driven, and incrementality-based attribution models across marketing channels.
- Develop methods to measure second-order effects, including brand awareness, funnel priming, and downstream conversion.
- Lead tracking infrastructure across web and mobile, including pixels, tag management, event tracking, and server-to-server integrations.
- Manage the marketing analytics stack, audit data discrepancies, and improve event schemas, tracking coverage, and pipeline reliability.
- Build dashboards, conduct advanced analyses and experiments, and provide recommendations for campaign optimization, budget allocation, and channel mix.
- Serve as the internal attribution and measurement expert while partnering with marketing, data, product, engineering, and finance teams.
Requirements
- 5+ years of experience in marketing analytics, growth analytics, or a closely related field, with experience owning complex end-to-end projects autonomously.
- Deep expertise in Google Tag Manager or equivalent, pixel setup, web and mobile event tracking, and server-to-server integrations.
- Strong knowledge of multi-touch, data-driven, and incrementality-based attribution models.
- Proficiency in SQL and at least one BI or analytics tool such as Databricks, Data Studio, or Tableau.
- Experience with GA4 or Adobe Analytics, Amplitude or equivalent, A/B testing, and statistical analysis.
- Ability to explain complex analytical findings and turn them into strategic recommendations for senior stakeholders.
Nice to have
- Experience with statistical modeling or machine learning for marketing, including marketing mix modeling or propensity models.
- Experience mentoring junior analysts.
Culture & Benefits
- Work in a collaborative, innovative, and impact-oriented fintech environment.
- Inclusive workplace focused on diversity, equity, belonging, and ethical business practices.
- Reasonable accommodations are available during the hiring process.
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