Principal Field & Events Marketing Manager (SaaS)

Location: Austin, United States

Salary: $120,000–$125,000 target starting base annually; listed base salary range: $100,000–$137,500 annually.

Company

hirify.global provides enterprise-grade WordPress hosting, eCommerce and agency solutions, and developer tools to customers in more than 150 countries.

What you will do

• Develop and execute North America field marketing programs, including regional sponsorships, customer roadshows, conferences, activations, and executive dinners.
• Own end-to-end production of in-person events, including briefs, timelines, vendors, contracts, procurement, logistics, promotion, RSVPs, and onsite execution.
• Partner with Sales, SDR, Marketing Operations, Product Marketing, Creative Services, and other stakeholders to align programs with audiences, messaging, and pipeline goals.
• Manage event budgets, forecasts, vendor spend, expenses, risks, and post-event reconciliation.
• Coordinate event lead capture, enrichment, routing, nurture, and sales follow-through, while improving conversion to MQLs, opportunities, and pipeline.
• Track KPIs, analyze performance, report on lead generation, conversion, pipeline contribution, CAC, and ROI, and apply insights to future programs.

Requirements

• 8+ years of progressive experience in B2B SaaS field marketing, event marketing, demand generation, or a related discipline.
• Experience independently managing complex, multi-touch North America field programs through planning, execution, follow-up, and analysis.
• Hands-on experience with event planning, vendor management, contracts, procurement, logistics, onsite execution, and stakeholder communication.
• Ability to lead through influence across Sales, SDR, Marketing, Marketing Operations, Creative teams, vendors, and senior stakeholders.
• Experience connecting field marketing programs to demand generation, lead nurture, sales follow-up, and pipeline conversion.
• Experience with Salesforce, HubSpot, event management platforms, project management tools, budget management, financial reconciliation, and performance reporting.

Nice to have

• Experience with event management platforms and project management tools.
• Interest in emerging AI capabilities and new technologies for improving marketing efficiency and engagement.

Culture & Benefits

• Company stock options and a 4% 401(k) match.
• Medical, dental, vision, life, disability, fertility, HSA, and pet insurance benefits.
• Paid family and caregiver leave, generous vacation time, wellness days, and a floating holiday.
• $500 one-time home-office setup payment.
• Ongoing education through LinkedIn Learning, Workday Learning, and a career growth portal.