Director, Media Planning & Buying (SEO/Programmatic)

Location: Hybrid position based in Columbus, Ohio; collaboration in office 2 days per week is required for candidates located near a hirify.global campus. Current hirify.global remote associates may be considered.

Salary: $122,000–$214,000 national annual range; expected starting range of $122,000–$182,000.

Company

hirify.global operates in the insurance and financial services industry, delivering customer-focused products and services.

What you will do

• Lead hirify.global’s SEO function and guide organic search strategy, execution, and performance optimization.
• Lead the paid search team and in-house programmatic media team, managing a team of four or more marketing professionals.
• Develop, activate, coordinate, and optimize data-driven media plans across search, display, video, social, and mobile campaigns.
• Work with technology partners, publishers, agencies, data providers, and internal stakeholders to build high-impact media buys.
• Manage external media agencies and develop partnerships with new publishers, data partners, and technology companies.
• Coach and develop associates, oversee performance management and hiring, and align workflows with business objectives.

Requirements

• Deep SEO expertise covering strategy development, execution, and performance optimization.
• Strong knowledge of paid search, programmatic media, digital media planning, and the programmatic media supply chain.
• Typically 10 or more years of demonstrated digital media experience, including extensive digital media buying experience.
• Experience with demand-side platforms, ad servers, web analytics tools, and exchange-based media buying.
• Experience leading and mentoring associates in complex, matrixed, or rapid-growth organizations.
• Strong analytical, communication, presentation, relationship-building, and executive stakeholder management skills.

Nice to have

• Undergraduate degree in a quantitative field such as business, finance, or communications.
• Graduate degree in a related field.
• Experience in both B2C and B2B environments.
• Experience adapting SEO and content strategies to AI-driven changes in search and consumer behavior.

Culture & Benefits

• Medical, dental, and vision coverage, life insurance, and short- and long-term disability coverage.
• Paid time off, including at least 18 days per year for newly hired associates, nine paid holidays, Lifetime paid time off, and Unity Day paid time off.
• 401(k) with company match and a company-paid pension plan.
• Normal office environment with occasional travel and extended hours as required.
• Inclusive workplace committed to equal opportunity, diversity, and respect.