Senior Media Planner, Strategic Planning

Location: USA - Remote. The role is 100% remote, with travel to onsite meetings required at most 1-2 times per month.

Salary: $85,000-$95,000 per year, plus a discretionary performance bonus.

Company

Independent full-funnel marketing agency serving clients across media, measurement, commerce, search, social, TV, and audio.

What you will do

• Develop audience-led, competitive, channel, and media plans covering timing, budget, duration, flighting, media mix, reach, frequency, TRP/GRP, and impressions.
• Identify media partners, platforms, programming, and network opportunities across OTT, linear TV, terrestrial radio, online video, social, search, and digital audio.
• Analyze demographic and consumption trends and turn research-platform insights into full-funnel recommendations for awareness, consideration, and performance.
• Create and present targeted business-building marketing solutions and act as a key client contact during plan development and approval.
• Coordinate with investment, client strategy, analytics, measurement, and buying teams to align planning recommendations with attribution, optimization, and client KPIs.
• Support the Strategic Planning lead in managing external planning-tool partners and evaluating improvements to hirify.global's planning-tool suite.

Requirements

• 5+ years of media buying, planning, and strategy experience focused on strategic and operational planning in the US national market.
• Required experience with cross-channel planning, including linear TV, streaming video/audio, search, social, display, and broader digital media.
• Expertise with Nielsen planning and research platforms, including Commspoint, Nielsen Media Impact, NPower, and National TV View, as well as Resonate, Comscore, and Kantar.
• Strong understanding of campaigns with performance-marketing and brand-awareness KPIs, plus expert knowledge of traditional and digital media landscapes.
• Ability to build trusted-advisor relationships with clients and peers and communicate through strong written, oral, and presentation storytelling skills.
• Ability to travel to onsite meetings 1-2 times per month at most.

Culture & Benefits

• Fully remote work environment with unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a 100% match on employee contributions up to 4%.
• Wellness benefits including telemedicine, teletherapy, and Forma support.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.