Growth Marketing Lead (AI)

Location: New York City, United States

Company

Aviary provides a platform for company-wide AI adoption that turns repeatable work into auditable, data-driven workflows across the tools teams already use.

What you will do

• Own the full acquisition funnel from first touch through activated account across paid, organic, lifecycle, and product-led channels.
• Design, launch, analyze, and scale growth experiments end to end.
• Build a self-serve growth motion that converts free signups into active teams and company-wide adoption.
• Partner with Product and Engineering to instrument the funnel and automate repeatable growth processes.
• Own in-market positioning and messaging for a technical AI product.
• Build content, lifecycle sequences, playbooks, and campaigns while tracking CAC, activation, retention, and payback.

Requirements

• 5+ years of experience in growth, performance, or product marketing.
• Demonstrated ownership of a funnel or channel with measurable results.
• Strong data fluency, including the ability to analyze data and support decisions with metrics.
• Experience across paid marketing, SEO/organic, lifecycle, and product-led growth.
• Strong positioning, messaging, and writing skills.
• Ability to collaborate closely with founders, engineers, and product teams.

Nice to have

• Experience at an early-stage startup.
• Experience building a self-serve or product-led growth motion.
• Familiarity with analytics, lifecycle/CRM, and experimentation tools.
• Experience marketing a technical or developer-facing product or launching a new category.