Director, Growth Marketing (AI)

Location: United States

Company

hirify.global provides a cloud compliance platform connecting tax and technology, processing customer API calls and tax returns at large scale.

What you will do

• Own the product-led growth strategy across acquisition, self-serve onboarding, activation, conversion, and expansion.
• Build behavior-based growth programs using product usage, firmographic, propensity, and customer signals.
• Lead experimentation across audience selection, test design, messaging, segmentation, channel mix, timing, personalization, and offers.
• Develop AI-powered workflows for automation, content creation, journey orchestration, predictive insights, and performance optimization.
• Partner with Product, Product Marketing, Sales, Customer Success, Revenue Operations, Analytics, and Marketing Operations.
• Define KPIs, dashboards, and reporting frameworks tied to activation, trial-to-paid conversion, pipeline, bookings, and revenue.

Requirements

• 10+ years of experience in growth marketing, product-led growth, demand generation, lifecycle, or CRM marketing.
• 5+ years leading growth, PLG, customer acquisition, or conversion programs.
• Proven ownership of self-serve funnels, trial or freemium conversion, expansion, or customer growth programs with measurable impact.
• Strong technical background in experimentation, marketing automation, journey orchestration, segmentation, and personalization.
• Hands-on experience with Marketo or similar platforms and product analytics tools such as Amplitude, Mixpanel, or Pendo.
• Experience with CRM, CDP, product and web analytics, data warehouses, AI, predictive analytics, and automated journeys.

Nice to have

• Experience scaling PLG in a company transitioning from sales-led to PLG or hybrid go-to-market.
• Knowledge of propensity modeling, lead scoring, customer health scoring, and revenue attribution.
• Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines, or predictive recommendation models.
• Familiarity with SQL, no-code data tools, or modern data stack concepts.

Culture & Benefits

• hirify.global operates as an AI-first company, embedding AI in workflows, decision-making, and products.
• Paid time off and paid parental leave.
• Eligible employees may receive bonuses.
• Benefits generally include private medical, life, and disability insurance, varying by location.
• Employee resource groups and a stated commitment to diversity, equity, and inclusion.