Regional Marketing Lead (Fintech)

Location: Toronto, Canada — Hybrid

Company

hirify.global is a B2B financial services provider offering global payments, receivables, foreign exchange, treasury management, and finance reconciliations.

What you will do

• Develop and execute regional marketing strategies to increase brand awareness, adoption, and engagement across the Americas.
• Localize global campaigns and create regional content aligned with market needs and global positioning.
• Design and run account-based marketing campaigns for high-value prospects and enterprise accounts.
• Coordinate GTM execution, product and service launches, events, conferences, PR, thought leadership, and community initiatives.
• Build partnerships with local influencers, industry associations, media, sales, and business development stakeholders.
• Track campaign performance, account engagement, pipeline influence, revenue attribution, KPIs, and ROI.

Requirements

• 7+ years of marketing experience, with a strong focus on regional or field marketing.
• Proven experience growing brand presence in a specific market, preferably in fintech or payments.
• Experience developing and executing ABM strategies, including account selection, persona development, and multi-channel campaign orchestration.
• Strong project management, communication, stakeholder management, and cross-functional collaboration skills.
• Data-driven approach with the ability to interpret metrics and optimize campaigns.
• Familiarity with digital marketing tools.

Culture & Benefits

• Hybrid work arrangement in Toronto.
• Collaboration with a global marketing team and teams across sales, product, partnerships, and customer success.
• Exposure to a rapidly expanding fintech business operating across EMEA, APAC, and North America.
• Opportunity to represent the brand at industry events and panel discussions.