Marketing Manager (Fintech)

Location: Toronto, Canada, with remote work available in Canada or the United States; flexible and hybrid working environment.

Company

hirify.global is a fast-growing fintech and B2B SaaS company developing wealth management technology for financial institutions.

What you will do

• Develop positioning and messaging for the platform, product features, target segments, and go-to-market campaigns.
• Research the wealth management market, identify buyer needs and pain points, and share insights with internal teams.
• Coordinate product and feature launches across Product, Sales, Leadership, and the digital team.
• Create sales enablement materials including one-pagers, case studies, battlecards, sales decks, and onboarding content.
• Write blog posts, web copy, social content, press releases, webinars, and video content, and support media outreach.

Requirements

• At least 5 years of marketing experience across content, product marketing, and launch execution.
• Experience supporting product launches and go-to-market execution.
• Strong ability to turn market and customer insights into clear positioning and persuasive copy.
• Experience collaborating cross-functionally with Product, Sales, and Customer Success.
• Strong project management skills and the ability to manage multiple initiatives against deadlines.
• Comfort learning complex technical products and explaining them to non-technical buyers; comfortable using AI tools such as Claude while critically reviewing and improving outputs.

Nice to have

• Experience in wealth management, financial services, or fintech.
• Experience drafting press releases, coordinating media outreach, or managing social content calendars.
• Familiarity with Figma, Canva, website maintenance, or content management systems.
• Previous experience at a B2B SaaS company.

Culture & Benefits

• Fast-paced, collaborative environment with broad ownership and close executive-team collaboration.
• Four weeks of vacation plus a company-wide shutdown between Christmas and New Year.
• Flexible and hybrid working environment.
• Comprehensive group health, dental, and vision benefits from the start.
• Employee stock option purchase plan.

Hiring process

• Applications are reviewed as part of the recruitment process.
• Accommodation support is available at any stage of recruitment and selection.