VP, Brand and Performance Marketing

Location: Brooklyn, NY, United States; office-centric work with the option to work remotely on Fridays

Base salary: $250,000–$290,000 per year

Company

A circular fashion company offering designer apparel and accessories through customizable subscriptions, one-time rentals, and ownership, supported by proprietary technology and reverse logistics.

What you will do

• Set the brand strategy, positioning, messaging architecture, seasonal narratives, and brand voice across customer segments and channels.
• Lead and scale the multidisciplinary Brand Marketing function, developing leaders and establishing planning, briefing, measurement, and iteration standards.
• Own the brand and performance marketing budget, balancing long-term brand investment with acquisition, retention, and return-on-investment goals.
• Lead integrated campaigns from brief through launch and align Brand, Creative, Social, Creators, Performance, Partnerships, and Communications.
• Manage paid acquisition, retention/CRM, and growth across search, social, affiliate, and lifecycle channels.
• Define brand and performance measurement, including awareness, consideration, sentiment, CAC, ROAS, LTV, and marketing-driven revenue.

Requirements

• 12+ years of brand and performance marketing experience, including meaningful VP-level or equivalent experience.
• End-to-end leadership experience across brand strategy, integrated campaigns, paid media, growth, social, partnerships, communications, and performance marketing.
• Experience managing paid media at scale and working with CAC, LTV, ROAS, attribution, and media-mix decisions.
• Track record of delivering measurable, multi-year improvements in brand awareness, consideration, and customer trust.
• Experience building high-performance teams and developing leaders who manage others.
• Experience in fashion, retail, lifestyle, or direct-to-consumer businesses, with strong cross-functional and executive communication skills.

Culture & Benefits

• Office-centric work model with remote Fridays available under company policy.
• Paid time off, including vacation, bereavement, and family sick leave.
• Health, vision, dental, FSA, and dependent-care benefits from the first day of employment.
• 401(k) matching, paid parental leave for both parents, and a flexible return-to-work program.
• Employee subscription and rental discounts, company events, and a paid sabbatical after five years of continuous service.