Sr. Director, Performance Marketing

Location: United States — Remote

Company

hirify.global is a web technology company serving millions of customers through brands including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.

What you will do

• Define and execute the performance marketing strategy for the Network Solutions portfolio.
• Drive customer acquisition, marketing-sourced revenue, annual recurring revenue, and profitable growth across paid digital channels.
• Lead paid search, paid social, affiliate, display, programmatic, retargeting, native, and emerging channel strategies.
• Optimize CAC, ROAS, LTV:CAC, payback period, customer profitability, product attachment, and multi-product adoption.
• Develop attribution, forecasting, scenario-planning, reporting, and experimentation programs across campaigns, landing pages, and customer journeys.
• Lead and develop the performance marketing team while managing agencies, media partners, and cross-functional stakeholder relationships.

Requirements

• Bachelor’s degree in Business, Marketing, Technology, Economics, or a related discipline.
• 10–12+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.
• 4–6+ years leading large, high-performing marketing teams.
• Experience owning significant paid media budgets and marketing-driven revenue for subscription-based or recurring-revenue businesses.
• Deep expertise in Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics.
• Strong understanding of CAC, LTV, ROAS, LTV:CAC, payback period, experimentation, personalization, and data-driven growth.

Nice to have

• Experience in web hosting, domains, website builders, SaaS, cybersecurity, or digital services.
• Experience in PE-backed, high-growth, or transformation-focused environments.
• Experience leading global teams and multi-market acquisition programs.
• MBA or advanced degree.

Culture & Benefits

• Remote work arrangement for the United States.
• Health insurance, HSA, medical, dental, vision, life and disability coverage.
• Matching 401(k), tuition reimbursement, pet insurance, and generous vacation policy.
• Diversity and inclusion programs with more than 20 affinity groups.
• Mentorship, learning opportunities, career development, and exposure to different areas of the business.