Vice President, Performance Marketing (SaaS)

TL;DR

Vice President, Performance Marketing (SaaS): Driving customer acquisition and marketing-sourced revenue growth for the Network Solutions portfolio with an accent on acquisition economics and scalable growth. Focus on optimizing CAC-to-LTV ratios, leading high-performing marketing teams, and scaling subscription-based digital business models.

Location: Remote (United States)

Company

Leading web technology company serving millions of customers globally through a portfolio of iconic brands like Bluehost and HostGator.

What you will do

• Define and execute the performance marketing strategy to drive profitable customer acquisition and revenue growth.
• Own and optimize acquisition economics, focusing on CAC, ROAS, LTV:CAC, and payback periods.
• Lead strategy and execution across paid search, social, affiliate, programmatic, and emerging channels.
• Manage and develop a high-performing marketing organization and external agency relationships.
• Implement best-in-class measurement, attribution, and forecasting models to drive data-driven decisions.
• Partner with Storefront, Brand, Product, and Finance teams to maximize customer lifetime value.

Requirements

• 15+ years of experience in performance, growth, or revenue marketing leadership.
• 7+ years of experience leading large marketing organizations.
• Proven track record of scaling subscription-based or recurring-revenue digital businesses.
• Deep expertise in Google Ads, Meta, programmatic media, and attribution analytics.
• Bachelor's degree in Business, Marketing, Technology, or Economics.
• Must be based in the United States.

Nice to have

• Experience in web hosting, domains, SaaS, or cybersecurity industries.
• Background in PE-backed, high-growth, or transformation-focused environments.
• Experience leading global teams and multi-market acquisition programs.
• MBA or advanced degree.

Culture & Benefits

• Comprehensive health insurance options, including Medical, Dental, Vision, and HSA.
• Matching 401K and Life/AD&D/STD/LTD insurance.
• Generous vacation policy and tuition reimbursement.
• Culture of diversity and inclusion with 20+ affinity groups.
• Focus on career growth, mentorship, and internal mobility.