2 месяца назад
Director of Growth Marketing
160 000 - 200 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Growth Marketing (AI-driven SaaS/PropTech): Building and scaling VTS's unified growth motion through full-funnel campaigns, paid and organic channels, and cross-functional GTM execution with an accent on account engagement, pipeline influence, and revenue attribution. Focus on designing campaign instrumentation, leveraging AI for rapid experimentation, and translating buyer and sales insights into measurable demand generation programs.
Location: New York, New York, United States; work from the office 4 days a week
Salary: $160,000–$200,000 per year
Company
is an AI-driven technology platform for commercial real estate, providing leasing, market intelligence, workflow, and data products used by real estate professionals worldwide.
What you will do
- Build and own the growth motion for key business segments and buyer personas.
- Develop and launch full-funnel integrated campaigns across paid media, SEO, email, social, content, and other channels.
- Translate product positioning, market trends, and sales intelligence into campaign concepts, content, and messaging.
- Manage the campaign calendar and prioritize programs based on pipeline goals, business impact, and market conditions.
- Partner with Sales, Customer Success, Revenue Operations, and GTM Engineering to improve buyer progression and account engagement.
- Define metrics, attribution models, instrumentation, and reporting that connect campaigns to pipeline and revenue outcomes.
Requirements
- 7–10 years of B2B marketing experience, including growth marketing, demand generation, or integrated campaign strategy in a SaaS or technology company.
- Experience building and operating a growth motion from the ground up.
- Strong full-funnel understanding of enterprise or mid-market buying journeys and experience working closely with Sales.
- Ability to write campaign copy, messaging, and content across formats.
- Experience managing agencies and vendors across paid and organic channels.
- Strong analytical skills, including defining success metrics, analyzing data, and making performance-based decisions.
Nice to have
- Experience in both startup and larger-company environments.
- Experience using AI tools for research, writing, experimentation, and campaign development.
Culture & Benefits
- Executive coaching, training, and career development programs.
- Health, dental, and vision benefits, pre-tax commuter benefits, and a 401(k) plan.
- Education stipend, equity packages, flexible PTO, and generous family leave.
- Open-floor-plan workplace supporting cross-functional collaboration.
- Quarterly social events, wellness events, clubs, and team lunches.
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