Digital Marketing Manager (SaaS)

Location: Hybrid role based in the Chicago office, United States

Salary: $80,000–$130,000 per year, depending on experience, with potential eligibility for a performance bonus.

Company

AI-powered restaurant technology SaaS platform providing POS, AI, and digital tools to restaurants across the United States and Canada.

What you will do

• Own the SEO roadmap, including keyword strategy, technical audits, site structure, Core Web Vitals, competitive analysis, and organic content optimization.
• Manage the website CMS, including page builds, navigation, content governance, landing pages, site performance, and technical hygiene.
• Run A/B tests on key pages, including the homepage, demo request forms, and pricing pages, to improve conversion rates.
• Build GA4, Tableau, Looker, or similar dashboards to measure traffic, campaign performance, and lead-to-demo conversion.
• Plan and optimize Google Ads campaigns across Search, Display, and Performance Max, managing budgets, bidding, keywords, ROAS, and cost per lead.
• Collaborate with Marketing, Sales, RevOps, Product, content, design, demand generation, and engineering partners to maintain a consistent digital funnel.

Requirements

• 6+ years of digital marketing experience with hands-on ownership of SEO, website or CMS management, analytics, and Google Ads.
• Experience improving organic rankings and traffic using Google Search Console, SEMrush, Ahrefs, or similar tools.
• Hands-on experience managing WordPress, Webflow, or a similar CMS, including landing page builds and site edits.
• Strong Google Analytics 4 experience and the ability to build reporting dashboards in Looker or similar tools.
• Experience managing paid search budgets and reporting on ROAS and cost per lead.
• Excellent written and verbal communication skills in English. A bachelor's degree in Marketing, Communications, or a related field, or equivalent experience, is required.

Nice to have

• Experience in restaurant technology, POS, payments, fintech, B2B SaaS, or a high-growth startup or scale-up.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Basic HTML and CSS knowledge for CMS edits.
• Professional or fluent Mandarin Chinese proficiency.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) plan.
• Employer-paid short-term disability, life, and AD&D insurance.
• Flexible paid time off, company holidays, and a day off for your birthday.
• Paid parental leave and an Employee Assistance Program.